How to Create an EPK: The Press Kit Every DJ Needs
An electronic press kit is essential for booking gigs and getting press. This guide explains what an EPK is and how DJs should build one that gets results.
What Is an EPK?
An electronic press kit, or EPK, is a digital package that presents an artist professionally to promoters, bookers, journalists, and labels. It is the single most important business tool a DJ has, the document that turns interest into bookings.
A strong EPK answers, at a glance, the only question a booker really has: why should I book this artist?
What to Include
A complete EPK contains a concise, compelling biography, key statistics like streaming numbers and notable achievements, high-quality photos, links to your best music, and any press coverage or notable past performances. Clarity and quality matter more than quantity.
For an artist like Maxim Schunk, statistics such as 200 million-plus Spotify streams and support from major artists do a great deal of the convincing automatically.
Keeping It Sharp
The best EPKs are easy to navigate and lead with the most impressive information. Bookers are busy, so the goal is to communicate your value within seconds, not paragraphs. Keep it current, keep it professional, and make every link work.
See a professional artist presentation in action on Maxim Schunk's press page and explore the music on Spotify. Follow @maximschunk on Instagram.