It’s fair to say that most of us are drawn to the glitz and glamour that’s visible on the outside. We tend to think that what’s visible on the surface is the most important aspect, but when it comes to building successful relationships with clients or customers, behind-the-scenes content has the power to create a much stronger connection than is expected. In this article, we’ll be exploring the power of behind-the-scenes content in building relatability in today’s digital world.
1. Understanding the Benefits of Behind-the-Scenes Content
A. An Engaging Content Experience:
Behind-the-scenes content offers an immersive and engaging experience to the viewers, as they get to know the face and the ethos of the brand better. It reveals the individuals associated with a brand, it shares uncommon stories and interesting details that forms an emotional connection with the audience.
B. Establishing Your Brand Story:
Behind-the-scenes content does the important work of driving conversation, cementing brand recognition, and establishing your brand’s story. It creates visibility and makes the brand seem more accessible. Benefits include:
- It builds relationships with customers
- It captures authentic interactions between brand and customers
- It creates a distinct image of the brand
- It makes the brand more approachable for customers
- It increases visibility of the brand in multiple spaces
Behind-the-scenes content is a great tool to expand the reach of your brand, increase consumer engagement, and bring uniqueness to your marketing strategy.
2. Creating Connection Through Relatable Content
In the age of globally connected digital platforms, it is important to understand how to create content that resonates with your target audience. The key to success is creating content that is relatable and easy to connect to. It is important to do research into what kind of content resonates with your customers, and create content accordingly.
Here are a few tips to keep in mind when creating relatable content:
- Research: Do your research to understand your target audience. What types of content are they interested in and what is important to them.
- Understand your audience: Understand and respect the interests of your target audience.
- Be creative: Try to think of creative ways to connect with your audience through your content.
- Use visuals: Use visuals to appeal to your audience. It can help to keep their attention.
- Offer value: Offering value to your audience is one of the best ways to create connection. Give them something they will find meaningful, interesting, or beneficial.
3. Maximising Your Behind-the-Scenes Content Impact
Behind-the-scenes content can be an effective marketing tool if executed correctly. Engaging viewers with sneak-peeks of your brand and personal stories behind the products you produce can help to grow your following and build a personal connection with your customers.
- Start by setting a goal for your behind-the-scenes content and designing your strategy accordingly. If your goal is to increase followers on Instagram, for example, consider posting daily, using hashtags, engaging with your audience, and creating interesting stories.
- Next, plan and schedule out your content so you can be consistent with posting. Try to pick a specific day and time that works best for your audience when posting to ensure they will be more likely to see it.
- Utilise platforms such as Instagram Stories, Live Q&A’s, Reels, and YouTube as well as using giveaway and polls to further engage your followers. This will provide an opportunity to build trust and loyalty with customers, as well as a chance for you to show the human side of your brand.
It’s important to remember that the quality of the content you produce is what will make an impact on your audience. Captivating visual elements, a well-thought-out story, and an entertaining tone are the perfect recipe for an effective behind-the-scenes content campaign!
Ultimately, behind-the-scenes content is key to building relatability with customers and creating a lasting connection. As customers continue to look for authenticity, companies should use this as an opportunity to be transparent and open, creating an opportunity for the customer to see that the brand is made up of real people. So, embrace the power of behind-the-scenes content and let your brand’s relatability soar!